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- Poste : GROWER MARKETING MANAGER ARABLE CROPS
- Type d'offre : Emploi
- Métier(s): Marketing
- Niveau(x): BAC+4
- Expérience: 2 ans
- Lieu: Abidjan - Marcory Zone 4C
Angle rue Pierre et Marie Curie/ rue Paul Langevin 30 BP 461 Abidjan 30 - Date de publication: 01/10/2019
- Date limite: 14/10/2019
BAYER WCA SA
recrute
GROWER MARKETING MANAGER ARABLE CROPS
Description du poste
• Lead actionable grower segmentation and define clear target setting and related financial plans for each segment in given crops;
• Define go-to-market strategy by grower segment with a view of customer needs, crops / crops systems and channels involved;
• Support the definition of the right portfolio strategy on regional level by providing market knowledge, grower insights and reflecting customer needs;
• Drive definition and execution of marketing programs and tactics to ensure that they meet grower needs and can be measured and evaluated for effectiveness  ;
• Collaborate with sales managers on go-to-market implementation - monitor grower interactions, coach the sales force and ensure alignment on different interaction strategies;
• Monitor the timeliness and effectiveness of go-to-market plan execution; track KPIs (market share, awareness, purchase intent, usage) against plan.
• Define go-to-market strategy by grower segment with a view of customer needs, crops / crops systems and channels involved;
• Support the definition of the right portfolio strategy on regional level by providing market knowledge, grower insights and reflecting customer needs;
• Drive definition and execution of marketing programs and tactics to ensure that they meet grower needs and can be measured and evaluated for effectiveness  ;
• Collaborate with sales managers on go-to-market implementation - monitor grower interactions, coach the sales force and ensure alignment on different interaction strategies;
• Monitor the timeliness and effectiveness of go-to-market plan execution; track KPIs (market share, awareness, purchase intent, usage) against plan.
Profil du poste
• 2 to 3 years’ experience of Marketing & sales in Agrochemical companies;
• Marketing and sales Education, Agronomy background;
• Communication and diplomacy skills;
• Strong knowledge of IT software;
• Leadership capabilities and Result focus.
• Marketing and sales Education, Agronomy background;
• Communication and diplomacy skills;
• Strong knowledge of IT software;
• Leadership capabilities and Result focus.
Dossiers de candidature
Address Phone Email
30 BP 461 Abidjan 30 +225 21 21 61 11 recrutementci@bayer.com
30 BP 461 Abidjan 30 +225 21 21 61 11 recrutementci@bayer.com
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